Earthed — Privacy Policy Last updated: April 2026 | www.earthed.au
EARTHED.AU PTY LTD (trading as Earthed) is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.
We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information.
A copy of the Australian Privacy Principles may be obtained from the website of the Office of the Australian Information Commissioner at https://www.oaic.gov.au/.
1. What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include names, email addresses, and payment information.
This Personal Information is obtained in many ways, including:
- When you sign up for a free or paid membership account on www.earthed.au
- When you correspond with us by email or through our Website
- Via cookies and analytics tools used on our Website (see Cookies section below)
- From payment processors when you subscribe to a paid membership
We do not guarantee the website links or privacy policies of authorised third parties.
We collect your Personal Information for the primary purpose of providing our newsletter service to you, including delivering newsletter issues to your email inbox, managing your membership account, and communicating with you about your subscription. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure.
You may unsubscribe from our newsletter or marketing communications at any time by clicking the unsubscribe link in any email we send you, or by contacting us in writing at info@earthed.au.
2. Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.
We do not intentionally collect sensitive information through our Website or newsletter service. Sensitive information will only be used by us:
- For the primary purpose for which it was obtained
- For a secondary purpose that is directly related to the primary purpose
- With your consent; or where required or authorised by law
3. Newsletter and Email Delivery
As a newsletter publisher, email delivery is central to our service. When you subscribe as a paid member, we collect and use your email address to:
- Deliver newsletter issues directly to your inbox
- Send account-related communications (billing confirmations, account notices)
- Occasionally send updates about Earthed that we believe are relevant to you
Our newsletter platform is hosted on Ghost (ghost.org). Ghost processes your email address and membership data on our behalf as a data processor. Ghost's privacy practices are governed by their own privacy policy, available at https://ghost.org/privacy/.
Payments for paid memberships are processed by Stripe. Stripe handles your payment card details securely and we do not store full card numbers. Stripe's privacy policy is available at https://stripe.com/au/privacy.
4. Cookies and Analytics
Our Website (www.earthed.au) may use cookies and similar tracking technologies to improve your experience. These may include:
- Essential cookies required for the Website to function
- Analytics cookies to help us understand how visitors use our Website
You can control cookie settings through your browser. Disabling certain cookies may affect the functionality of our Website.
5. Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties, including our platform providers (Ghost and Stripe). In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.
We do not sell, rent or trade your Personal Information to third parties for marketing purposes.
6. Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
- To our service providers who assist us in operating our Website and delivering our newsletter (including Ghost and Stripe), who are bound by confidentiality obligations
- Third parties where you consent to the use or disclosure
- Where required or authorised by law
We will not disclose your Personal Information to any other third party without your consent, unless required by law.
7. Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse, loss and from unauthorised access, modification or disclosure. We use reputable third-party platforms (Ghost and Stripe) that maintain industry-standard security practices.
When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify it. Member account and transaction records may be retained for a minimum of 7 years to comply with our legal and accounting obligations.
Despite our efforts, no data transmission over the internet can be guaranteed to be completely secure. We cannot guarantee the security of information you transmit to us.
8. Access to your Personal Information
You may access the Personal Information we hold about you and request that it be updated or corrected, subject to certain exceptions under the Privacy Act. If you wish to access your Personal Information, please contact us in writing at info@earthed.au.
Earthed will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information where reasonable.
In order to protect your Personal Information we may require identification from you before releasing the requested information.
9. Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is accurate and up to date. We will take reasonable steps to ensure that your Personal Information is accurate, complete and current. If you find that the information we hold is not up to date or is inaccurate, please advise us as soon as practicable by contacting us at info@earthed.au so we can update our records.
You can also update your email address and account preferences directly through your Earthed account settings at www.earthed.au.
10. Policy Updates
This Policy may change from time to time and the current version will always be available on our Website at www.earthed.au. Where changes are material, we will notify you by email. Your continued use of the Website or membership after any changes constitutes your acceptance of the updated Policy.
11. Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy or how we handle your Personal Information, please contact us at:
EARTHED.AU PTY LTD Email: info@earthed.au Website: www.earthed.au
We will endeavour to respond to all privacy complaints within a reasonable timeframe. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.